DIGITAL MARKETING

Digital Marketing is the practice of promoting products, services, and ideas through online channels. This course equips learners with the skills to design, implement, and measure effective digital campaigns across platforms such as search engines, social media, email, and websites. Students will explore both creative and analytical aspects of marketing — from crafting compelling content to analyzing performance metrics. The program emphasizes practical tools like Google Ads, SEO optimization, Meta Business Suite, and analytics dashboards, while also covering emerging trends such as AI-driven marketing, influencer strategies, and automation workflows.